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Last Week Online #2 – Who's winning the race for "future of television"?

Anna Loverus
Anna Loverus
3 min read

My recommendation to you? Save this newsletter for a slow day during winter holidays. Internet will still be around when you've recharged your batteries.

Snapchat is currently winning the race for "future of television."

Everyone is trying to win the war over video. Instagram launched their IGTV watching experience in June this year, and Facebook Watch arrived about a year before that. Both are trying to create a more "youtube-like" experience organising content by channels and allowing longer formats.

And sure, IGTV makes strategic sense as the next step for Instagram. The platforms 1 billion users have watched 60% more video on in 2018 than they did a year ago. Still, the feature is so far mostly a venue for brands to distribute odd-sized commercials.

At the same time, Snapchat is nailing how to create tv-shows for the mobile age. All of their Snap Originals incorporates the smartphone into the storytelling, both in narrative and visuals. They produce shows in different genres, most are eight or twelve episodes long, and successfully written, shot and distributed for the platform. You can take a look at some of the original shows here.

A glimpse into the future of voice

No matter if you like it or not, voice interfaces will most likely becoming increasingly used and vital in 2019. Hubspot asked over 3,400 people in the U.S., UK, and Canada about their relationship to voice interfaces and got some interesting findings.

When asked "Do you use a voice assistant, like Alexa, Google Assistant, or Siri?" the race was close between those who indicated that they do use a voice assistant (52%) and those who don't (45%). Four per cent answered that they didn’t know what a voice assistant is.

Among the people not using voice assistants, most people (18%) were concerned about privacy, but others said they needed to learn more  (16%) or didn’t find them useful (15%).

Top three behaviours are 1. Checking the weather, 2. Shopping, 3. Listening to music. Almost a quarter of the users said they have bought something online with the help of their voice assistant.

While half of the recipients don’t plan to buy a smart speaker, more than a quarter plan to do it within the next year.

Read the full article here.

21 and counting – the biggest Facebook scandals of 2018

It all begun in February when special counsel Robert Mueller's indictment described exactly how 13 employees of Russia's Internet Research Agency created fake US personas on Instagram and Facebook to make Americans turn against each other before the election.

Only a month after, Cambridge Analytica became front page news, and the scandals have just kept on coming over the year. Three major incidents have happened in December alone, and the month isn’t even over yet.

With more and more people considering leaving the platform or already removing their accounts, the big question hovering over the internet is: what will happen now? The safest answer is probably: no one knows.

Read the full article here.

Tool of the week: Tailwind

Tailwind is a nifty tool for visual marketing, in other words: Pinterest. A platform quickly becoming increasingly relevant for marketers.

With Facebook losing its position other platforms are gaining importance for content creators and influencers. Pinterest is one of those platforms. Over the next year, we will probably see more types of businesses on Pinterest, using it to drive traffic or sell products directly. Pinterest is no longer a platform only for food photos, pretty shoes and interior design (although, categories like those still consists of a large share).

But Pinterest hasn't been a priority for most social media tools. And if you need to do everything manually; naturally, you won't prioritise it. Therefore, using Pinterest to create value for your business has been hard. Tailwind is bridging this gap.

The tool has four main features:

  1. It makes it possible to schedule pins and spread out what you usually pin all at once over days or weeks
  2. It can create loops of evergreen content, taking the oldest pins on your board and pinning them back on top
  3. It lets you participate in and create tribes, where users collaborate with each other to get their content more exposure on the platform
  4. It gives you easy access to analysing your pins, making sure you learn and improve over time

It sure ain't the prettiest tool I've seen. But it's functional, and it's a great way to step up (or start) a Pinterest presence.

Last Week Online

Anna Loverus Twitter

Thinker and doer. Loves running, wine, and human behaviour.

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