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Last Week Online #5 – Changes are coming to life as we know it

Anna Loverus
Anna Loverus
2 min read

Big and small changes are coming. We've selected the ones you should know about right now.

The European Parliament will soon change life online as we know it

With Article 13 being finalised in negotiations, EU wants to make internet platforms directly liable for any copyright infringements committed by their users. Since all original texts, photos, videos etc. are automatically copyrighted, Article 13 will apply to all platforms where users express themselves, like Facebook, Instagram, Tumblr, Twitter, Twitch, Giphy, and many more.

The European Parliament and Council are still negotiating the final details about exactly to what lengths an online platform will need to go to to avoid or limit their liability. That will, of course, impact how much they will restrict users ability to post and share creations online.

Next week the national governments will vote on the Council’s position ahead of the final negotiation, and the final vote in the European Parliament will take place in March or April.

Instagram introduced a way to post one post to multiple accounts

This week, Instagram took a turn from originality towards simplicity for users with multiple accounts. The app is adding the ability to publish feed posts to more than one account at once. You can toggle the different accounts you control within the composer screen.

This new feature will make it easier for businesses, influencers and users with multiple accounts to publish the same content across their profiles simultaneously taking away the hassle of posting one post at a time. But the risk is also that it makes Instagram’s feed more un-original, with different audiences of different accounts seeing the same shots and captions.

Get ready for a consumer backlash against chatbots in 2019

Recent research on customer experience trends by Acquia, an open software service company, found that 45 per cent of consumers find chatbots "annoying". This is based on responses from more than 5,000 consumers and 500 marketers in North America, Europe and Australia.

Simultaneously, 80 per cent of CMOs are using chatbots or expect to do so within two years. Therefore, some fear there will be a revolt against corporate chatbots in 2019. When phone menu mazes became frequent people quickly started to share tips on how to avoid them when trying to reach customer service.

Soon, consumers might trade tips on how to avoid dealing with chatbots because of the time and frustration involved.

Tool of the week: Hemingway App

Most people spend a lot of time writing online today. Hemingway App is a neat little writing app that highlights lengthy, complex sentences and errors in your text.

Hemingway App will help you find words you can swap with simpler ones or sentences that are too complex and need more straightforward language. Additionally, it will help you find both weak adverbs and passive voice, to help improve your text.

You can paste in something you're working on and edit away or compose something from scratch. There’s also a desktop app if you fall deeply in love.

Last Week Online

Anna Loverus Twitter

Thinker and doer. Loves running, wine, and human behaviour.


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