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Last Week Online #7 – The future of entertainment is AI-powered storytelling

Anna Loverus
Anna Loverus
2 min read

With January coming to an end, we start to see fewer 2019 trend reports on LinkedIn. Here are some interesting snippets from last week.

The future of entertainment includes “virtual beings” powered by AI

Edward Saatchi, former head of Oculus Stories Studios and current founder and executive producer of VR startup Fable, is talking about AI powering storytelling in an interview with The Next Web. He describes a future where you can pluck a character out of your favourite book and interact with them as they are.

Soon virtual beings can exist in any digital medium because the AI powering them can adapt to the situation. Because of this, it will feel like the character is aware of you and engaging you, not because it’s been animated to do so, but because it’s reacting to you as an individual.

“The difference between a servant AI or chat-bot AI, and a virtual being based on a character, is in the storytelling. If you download a virtual Batman, it shouldn’t be happy to change the volume on your connected home speakers. That’s a waste of Batman’s time and “he” should tell you as much” says Edward Saatchi.

Read the full article here.

Facebook moves all their messaging apps to the same infrastructure

According to the New York Times, Facebook plans to integrate the social network’s messaging services — WhatsApp, Instagram and Facebook Messenger. According to four people involved in the project, the services will continue to operate as stand-alone apps, but their underlying technical infrastructure will be unified.

The initiative, planned to finish in the end of this year or beginning of next, will bring together three of the world’s largest messaging networks, which between them have more than 2.6 billion users, allowing people to communicate across the platforms for the first time.

This gives Mark Zuckerberg control over the company’s sprawling divisions at a time when its business has been battered by scandal. The move will strengthen Facebook’s grip on users, raising antitrust, privacy and security questions. It also underscores how Zuckerberg is imposing his authority over units he once vowed to leave alone.

Google opens up their WordPress-plugin for beta testers

Google have invited beta testers to test out their WordPress plugin Site Kit. Site Kit allows users to access information usually found in Search Console, Analytics, AdSense, and PageSpeed Insights directly from the WordPress admin panel.

With the plugin installed, WordPress users can access unified insights and Google product capabilities directly from WordPress and, here it is helpful, Site Kit will also provide deep links into Google products for advanced reports and product configuration.

While Site Kit doesn’t add any new insights that are not already available in Google’s tools, it makes them easier to access. For example, users can navigate to a page on their website and click on the Site Kit button in the admin panel to see stats for that specific page.

Tool of the week: Flick

Flick is a tool to discover topical hashtags on Instagram. You can choose a subject of interest and Flick gives you a cluster of hashtags that are related to your topic - and each other. You can also add multiple keywords and see how hashtags overlap between subjects, finding the specific ones you should use to use your perfect audience.

Finding the right combination of hashtags is essential when you're looking to grow your Instagram following. It's also a good idea to analyse the content posted to hashtags in your niche, to get ideas and make sure you know what content is popular among your desired followers.

Additionally, people use the same hashtags on other platforms, like Pinterest, where they are less searchable.

Last Week Online

Anna Loverus Twitter

Thinker and doer. Loves running, wine, and human behaviour.


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