So:

When digital marketers talk about “dark social” and “dark posts” – they must mean the same thing right?

But no. Nothing is supposed to be easy in the world of buzzwords.

You might be wondering:

“What’s the difference?”

“Dark social” was first used in 2012 by Alexis C. Madrigal in an article in The Atlantic. and refers to the 69% (back in 2012) of the soc…