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Magic spreadsheet formulas all marketers should know

With digital marketing becoming more and more data-driven, there are some basic spreadsheet formulas for marketers that you should definitely make sure you know.

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What is Dark Social and how do you bring it to light?

What is Dark Social? The term refers to private sharing in instant messaging and email - traffic that is a bit tricky to uncover. This post is a "what is" and "how to" article all at once.

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Use Your Webpage for Lead Generation With Simple Tools

Simple tools can help you understand your website traffic in detail and use your webpage for lead generation. It takes only minutes to get started!

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AI in marketing is already happening, are you prepared?

Marketing will be one of the first fields getting a massive make-over from AI. Here are three ways AI in marketing is already happening.

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How to create a Wikipedia page as a marketing tactic

Do you want to create a Wikipedia page for yourself or your company, as part of your marketing effort? This post explains how to do it in 6 simple steps.

How to create a Wikipedia page as a marketing tactic
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Five practical and simple tools for digital marketing professionals

The right tools for digital marketing professionals can make a big difference to your results – and your workday. Here are five smart tools you should try.

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How Great Data Make Great Stories

Great stories need data, and most data need storytelling to get comprehensible by a larger mass. They're a match made in heaven, but how does it work?

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Get people to care about what you say by using psychology

Do you wan't people to care about what you say? Read this article and you will learn how to use psychology to choose the right words.

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The Difference Between an Offline and Online Audience

Most people working with marketing audiences today build an online audience like they used to build audiences for the offline world. But audiences don't translate very well between the two contexts.

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My tools for Digital Marketing – Data Processing and Data Analysis

Do you need technology to do marketing? While that previously wasn't the case, marketing is becoming more and more about technology. And you will soon be left behind if you don’t add some technology skills to your personal toolkit.