Hi, I'm Anna, a strategist and leader.

I help businesses develop and implement strategies for a rapidly changing and uncertain world.

Understanding how topics such as new technology, geopolitics, (dis)information, and sustainability impact a business and brand is at the core of strategy.

The ability to manage disruption now determines sustainable growth more than managing continuity does.

I am the CEO and Founder of Better Odds, sit on the board of climate-tech non-profit Klimatkollen, and curate a weekly newsletter with strategic insights.
Curious to learn how we can work together?
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