Hi, I'm Anna.

I spend a lot of time thinking about what's happening in the world and how things are changing. And I help people and businesses use data and technology to navigate and manage risk, crisis and uncertainty.

Sharing my time between Stockholm and Berlin, I am the CEO and founder of Better Odds, a niche agency helping businesses understand risks, plan responses and scenarios, and communicate strategically – when stakes are high. Before that, I worked for H&M and Spotify.

I focus on helping people and businesses use data and technology to reach their goals. I believe that human intuition and data analytics are equally important when building organisations — and changing the world.

When I'm at my best?

  • Strategy development and execution

  • Leadership in digital and complex environments

  • Scenario planning and analysis

  • Crisis management and communication

  • Audience development and growth

When I don't work ...

I'm the happiest when I get to move - running, biking, swimming, yoga, gym -  and most recently: surfing. So, now I'll be hunting waves.

Also, I'm a bit nerdy when it comes to wine, and I love to travel – by train.

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Hi, I'm Anna. I curate a weekly newsletter with things that will change the world—valuable knowledge to any business leader, strategist or curious individual.


Anna Loverus
Hi, I'm Anna. I'm the CEO and founder of Better Odds, a strategy and communications agency focused on helping businesses turn global uncertainty into a competitive advantage.